ZMTV had an interview with our pea Apl.de.Ap, before a Black Eyed Peas concert.
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[News] Unique Music Video Aims to Promote Tourism in the Philippines
adriph on 12-10-2009, 19:23
Credit: Mark Tillman /ApldeapFans.
MTV Asia tapped Los Angeles-based motion design & production studio Royale to create the music video for “Take Me to the Philippines,” the latest effort by hip-hop artist Apl.de.Ap of The Black Eyed Peas. Created in conjunction with the Philippine Department of Tourism, the video visually underscores Apl’s lyric homage to his homeland -- a salient inspiration of the internationally acclaimed artist’s repertoire – and serves as a unique medium as part of a greater campaign to promote tourism in the Philippines. Royale Creative Directors/Partners Brien Holman and Jayson Whitmore helmed the video, with a dynamic mix of live-action and 2D/3D animation.
“Take Me to the Philippines,” which debuted on October 1, 2009, launched as part of MTV International’s Annual Creative Highlight. More International airdates will follow.
The video embarks fans and virtual tourists alike on a brilliant journey through the Philippines, guided by the archipelago’s hippest national ambassador Apl.de.Ap. En route, an eclectic animated collage abounds of all things Filipino, revealing one-of-a-kind landmarks, exotic wonders and cultural gems such as the Jeepney, whale sharks, Chocolate Hills and more.
“We had a marvelous time working with Royale on the music video,” says MTV Asia Creative Director Andrew Lo. “From pre-production to the final product, everything went great. We are very proud of the video and look forward to working with Apl and Royale in the near future.”
“Collaborating with MTV Asia and a renowned artist like Apl was an exceptional experience, very symbiotic,” remarks Creative Director Brien Holman. “Everyone involved made the entire production a huge success.”
Creative Director Jayson Whitmore adds: “We’re thrilled more clients are tapping into our production capabilities, especially a venerable entity like MTV. From the outset, our mission has been to deliver hybrid creative solutions -- ‘Take Me to the Philippines’ epitomizes that through a unique medium: it’s part tourism spot, part music video.”
Royale took an experimental approach to both the live action and design aspects of the production: from freeform green screen shoots with Apl.de.Ap to rendering eclectic interpretations of Filipino imagery.
Royale concludes, “Apl.de.Ap is truly an amazing artist to work with. His passion for his homeland and its people inspired the entire Royale team. Through his ability to connect with people as an entertainer, Apl has a deeply profound mission with all his philanthropic efforts. We have a deep respect for that mission.”
--Watch Video:
[Pictures] Peas Hold 'Mile High Club' In-Flight Karaoke.
adriph on 10-10-2009, 04:41
The Black Eyed Peas will.i.am, apl.de.ap, Fergie and Taboo pose in front of an aeroplane before the 'Mile High Club' In-Flight Karaoke gig on a flight from Melbourne to Perth as part of the V Australia Mile High Club on October 9, 2009 in Melbourne, Australia.
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[Pictures] Black Eyed Peas Live @ Melbourne.
adriph on 10-10-2009, 03:43
Apl.de.ap and the rest of The Peas Performed Live in Melbourne, Australia.
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[Pictures] BlackBerry VIPeas Party In Melbourne.
adriph on 10-10-2009, 03:32
MELBOURNE, AUSTRALIA - OCTOBER 07: The Black Eyed Peas arrive for the Blackberry VIPeas Party at Rod Laver Arena on October 7, 2009 in Melbourne, Australia.
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[Pictures] Apl.de.ap @ Black Eyed Peas afterparty- Star City.
adriph on 09-10-2009, 00:39
SYDNEY, AUSTRALIA - OCTOBER 03: Apl.De.Ap of the Black Eyed Peas arrives for the Black Eyed Peas after party at Star City on October 3, 2009 in Sydney, Australia.